Amazon Store Redesign: Golf Buddy
Project Title: GolfBuddy-Home Screen Redesign
Project Overview: GolfBuddy is an online store where a golfer can buy quality golf accessories at a fair price. The store’s layout was outdated and its sales were decreasing because of its unattractive design. As a designer, the store was examined thoroughly and two polished designs were presented to the client.
My Role: Sole UI/UX Designer to deliver entire task from UX research to UI design Time: 2 Weeks
Design Process: Understand>Ideate>Decide>Prototype>Test
Problem Statement: Here is the problem statement of the store
Competitive Audit: Following is the competitive analysis of the market
Information Architecture (IA): Hierarchical Model
Wireframe: The initial wireframe of the store
Final Mockups: Two designs presented for the store–GolfBuddy
Takeaways
Impact: This store design will fill the market gap and allow golfers to buy quality golf accessories online and at a fair price. Additionally, it will also be beneficial in terms of a business point of view and it will generate revenue by catching the attention of golfers.
Next Steps: 1. Conduct another round of design critique sessions to validate whether the pain points have been addressed or not. 2. Conduct usability studies to determine any new areas to improve the current design.
Lessons Learned:
1. UX Research is very important to understand users’ needs. In fact, it’s the sole part of the design process, which could turn insights into opportunities.
2. Design Iterations are also necessary to meet end users’ needs and make your design smooth and interactive. Let’s Connect Thanks for reviewing my work and feel free to contact me if you have any questions or suggestion
Let’s Connect: Thanks for reviewing my work and feel free to contact me if you have any questions or suggestion
Email: sadifraja@gmail.com Portfolio: www.rsdesign.site