Kido Toys App Case Study
Project Title: Kido Toys App– An online app for buying quality toys for kids
Project Overview: Kido Toys App is a mobile app designed to buy kids’ toys online. Its primary objective is to save the time of busy parents and provide them with an online platform where they can buy quality toys for their beloved kids
My Role: Generalist UI/UX Designer Time: 4 Weeks
Design Process: Empathize>Define>Ideate>Prototype>Test
UX Research (Empathize Phase):
In this phase, we tried to find the users’ needs and pain points to make our product user-friendly and purposeful.
· Competitive Audit
· User Persona
· Interviews
Competitive Audit:
User Persona:
Interviews: Conducted interviews with five (5) parents who were anxious about a platform where they could buy quality toys for their kids.
Key Insights:
- Need an Online Platform to buy toys
- Fair rates with minimal delivery charges
- Quality Items
Ideation Phase:
- Crazy 8 Exercise was done
- How Might We
Design Phase:
In this phase, the app is designed as per the above outcomes.
Wireframes & Lo-fi Prototyping:
Here are the Initial wireframes and lo-fi prototyping of the app to get the first impression of the app.
Hi-fi Prototyping
Final Mockups:
Here are final mockups of the app which provides you the real feel of Kido Toys App.
Takeaways
Impact:
This app will fill the market gap and allow parents to buy quality toys for their kids without disturbing their routines. Additionally, it will also be beneficial in terms of a business point of view and it will generate revenue by selling toys online.
Lessons Learned:
- UX Research is very important to understand users’ pain points. In fact, it’s the sole part of the design process, which could turn insights into opportunities.
- Iterations are also necessary to meet end users’ needs and make your design smooth and interactive.
Next steps
- Conduct another round of usability studies or design critique sessions to validate whether the pain points have been addressed or not.
- Conduct more user research to determine any new areas to improve the current design.
Let’s Connect
Thanks for reviewing my work and feel free to contact me with any questions or suggestions.
Email: sadifraja@gmail.com Portfolio: www.rsdesign.site